Beer consumption has sky-rocketed in Russia over the last few years. Now the government, either concerned for the nation’s health or influenced by the powerful vodka lobby – depending on whom you ask – is going on the attack.
As of January 1, beer advertising will be severely restricted by law. The new, vaguely worded legislation not only forbids the use of humans and animals in beer advertising, but bans TV and radio spots altogether between the hours of 7am and 10pm. Furthermore, all promotion of cultural or sporting events by beer companies has been banned.
The laws have already lost Russian hockey’s Premier League some $2 million worth of sponsorship from Baltika, while Stary Melnik says it might have to pull the plug on its support of the national soccer team. More laws are pending.
A new bill due to be voted on by the Duma would outlaw drinking “on the street, in stadiums, squares, parks, on public transport and other public places.”
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